Charles Brian Orner
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The Sostenuto Blog

A Minor Setback

It seems the god of literature does not always smile on we plebians. Pronoun, the online distribution channel that I had selected for Sostenuto, is closing up shop. Here is the email that I received earlier this week:


Two years ago Pronoun set out to create a one-of-a-kind publishing tool that truly put authors first. We believed that the power of data could be harnessed for smarter book publishing, leveling the playing field for indie authors. 

We are proud of the product we built, but even more so, we’re grateful for the community of authors that made it grow. Your feedback shaped Pronoun’s development, and together we changed the way authors connect with readers. 

Unfortunately, Pronoun’s story ends here. 

While many challenges in indie publishing remain unsolved, Macmillan is unable to continue Pronoun’s operation in its current form. Every option was considered before making the very difficult decision to end the business. 

As of today, it is no longer possible to create a new account or publish a new book. Pronoun will be winding down its distribution, with an anticipated end date of January 15, 2018. Authors will still be able to log into their accounts and manage distributed books until that time. 

For the next two months, our goal is to support your publishing needs through the holiday season and enable you to transition your books to other services. For more detail on how this will affect your books and payments, please refer to our FAQ. 

Thank you for the time and attention you’ve contributed to this experience. It has been a privilege to publish together, and we look forward to meeting again. #keepwriting


Macmillan Publishers 

Bummer. I've begun the process of transitioning my digital assets to Smashwords, which provides similar services. it will take a week or so for the book to show up at the usual suspect online retailers.


Brian Orner